| How Bad Do You Want It? |
 Mastering the psychology of mind over muscle, How Bad Do You Want It? is a fascinating paperback that will forever change how you answer this question. The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it's true. In this new book, Coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Each chapter explores the how and why of an elite athlete?s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. With a new psychobiological model of endurance performance, How Bad Do You Want It? will help you push back your limits and uncover your full potential.Preview Book - Click Here Contents & Features: Mental toughness determines how close you can get to your physical limit Bracing yourself for a tough race or workout can boost performance by 15% or more Champions have learned how to give more of what they have The only way to improve performance is by altering how you perceive effort Choking under pressure is a form of self-consciousness Your attitude in daily life is the same one you bring to sports There?s no such thing as going as fast as you can - only going faster than before The fastest racecourse is the one with the loudest spectators Faith in your training is as important as the training itself Paperback 6" x 9", 240 pages Shipping weight: 0.5 lbs. Price: 17.06 |